Google executives have unveiled details of their plan to use targeted advertising against would-be jihadists who conduct terror-related searches
Using Google's new strategy of highly targeted advertising system in the battle against ISIS. Last week, Anthony House, the senior manager for public policy and communications at Google, revealed plans to show users anti-radicalization links in response to terrorism-related searches. The plan was outlined before a committee of the British parliament dedicated to counter-terrorism.
Referring to the use of online counter radicalisation initiatives, House said: “This year…. we are running two pilot programmes. One is to make sure that these types of videos are more discoverable on YouTube. The other one is to make sure when people put potentially damaging search terms into our search engine.. they also find this counter narrative.”
Google has said that House was referring to a pilot scheme to enable NGOs to place counter-radicalisation adverts against search queries of their choosing.
A spokesperson said: “The free Google AdWords Grant program is starting a pilot for a handful of eligible non-profits organizations to run ads against terrorism-related search queries of their choosing.”
All three representatives from Google, Twitter and Facebook were challenged by MPs about the extent of their companies’ roles in combating the use of social media by groups such as Isis for propaganda and recruitment purposes.
Committee chairman Keith Vaz asked how many people are in the sites’ “hit squads” that monitor content. He was told Twitter, which has 320 million users worldwide, has “more than 100” staff. The Facebook and Google executives did not give a number.
In addition to the counter-terrorism ads, Google is also ensuring that its subsidiary YouTube makes anti-extremism videos more discoverable, further aiding the overall efforts against ISIS and similar groups.
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